Simbal Marketing is a platform that is all about marketing. Specifically, marketing education and helping eager and ambitious marketers out there acquire the skills and knowledge they need to either start their careers or level up their marketing game.
This is our first ever blog, yooohooo! As such, I was contemplating on a specific topic for our first post but instead will be opting for a stream of consciousness spiel about marketing and why it matters. If you’re a marketing student or self-taught aficionado you might be aware of the famous Regis McKenna article “Marketing is Everything” in the Harvard Business Review. I’l be honest, its been years since I’ve read the article and I haven’t re-read it for this post, hence the stream of consciousness. However, my loose recollection of the overall message has stuck with me all these years and perhaps that ethereal overarching concept lingering in my mind is what matters most. Essentially, marketing is an all-encompassing force that should inhabit every single aspect of your business. With marketing as the central “everything” of your business your footsteps will be guided in a direction that is aimed at providing your customers with value. That means every person in your company from R&D, to sales, to customer service should be concerned with marketing and delivering upon your values within every single manifestation possible.
Ok yes, that is quite vague, check out Regis McKenna’s classic piece and you’ll know what I’m talking about. Anyway, why am I bringing this up? Well I just want to say I agree, and that I would go a step further and say that marketing matters and is important for every single person to understand. No matter what you end up doing in life, or what company you decide to work for, an understanding of marketing will aid you in your path and overall success in life. In its most macro form marketing is a philosophy, a way to communicate a message, a framework for carrying out important values, and a way to impact positive change. How so? Well, I’ll get into more of that later, this is our first blog post after all.
Ok my very short stream of consciousness is at an end. Again, this is Simbal Marketing’s first post and very impromptu way of saying “Hello World”. At Simbal Marketing we think marketing is important and access to great marketing knowledge and insight should be available to everyone. That’s it for now, but more to come. 🙂
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